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	<title>Comments on: You Can&#8217;t Search What&#8217;s Important</title>
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	<description>Social and New Media We Love the Internet, Seriously We Do</description>
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		<title>By: Forget 2010 To Me It&#8217;s 1950 &#124; IQMZ.com</title>
		<link>http://iqmz.com/2009/05/you-cant-search-whats-important/comment-page-1/#comment-117</link>
		<dc:creator>Forget 2010 To Me It&#8217;s 1950 &#124; IQMZ.com</dc:creator>
		<pubDate>Tue, 05 Jan 2010 06:58:34 +0000</pubDate>
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		<description>[...] 5. Social Media is word of mouth on steroids? if I had a dime for every time I heard that last year I?d be rich. But you know what &#8212; old school word of mouth is still pretty freaking awesome. I get clients from referrals, direct referrals. If you are good at what you do, people will talk about you. Yes, that?ll happen on Twitter, but the most important things that are being said about you can?t be searched. [...]</description>
		<content:encoded><![CDATA[<p>[...] 5. Social Media is word of mouth on steroids? if I had a dime for every time I heard that last year I?d be rich. But you know what &#8212; old school word of mouth is still pretty freaking awesome. I get clients from referrals, direct referrals. If you are good at what you do, people will talk about you. Yes, that?ll happen on Twitter, but the most important things that are being said about you can?t be searched. [...]</p>
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		<title>By: Eric Boles</title>
		<link>http://iqmz.com/2009/05/you-cant-search-whats-important/comment-page-1/#comment-2</link>
		<dc:creator>Eric Boles</dc:creator>
		<pubDate>Tue, 19 May 2009 05:15:00 +0000</pubDate>
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		<description>Avoid &quot;Social Media Experts&quot;, they are the &quot;you need a website&quot; guys of 1999 in a new suit. Hire Business Consultants, Brand Builders, etc. that know social media tools. If a new shower head came out, you wouldn&#039;t look for a new shower head expert, you would look for a plumber that was experienced with the new shower head and could incorporate it into his already developed knowledge of plumbing.</description>
		<content:encoded><![CDATA[<p>Avoid &#8220;Social Media Experts&#8221;, they are the &#8220;you need a website&#8221; guys of 1999 in a new suit. Hire Business Consultants, Brand Builders, etc. that know social media tools. If a new shower head came out, you wouldn&#39;t look for a new shower head expert, you would look for a plumber that was experienced with the new shower head and could incorporate it into his already developed knowledge of plumbing.</p>
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