Comments on: Superbowl Ads That Hate Women? #sb44

By: Vegas710

Vegas710 — Mon, 08 Feb 2010 18:46:32 +0000

I like to think that the trade-off my husband gets from being a decent human being is having a family that loves and supports him. Guess I'm one of the lucky ones that I don't have to buy his respect with man-toys.
I sound awful. I'm sorry, this ad really got under my skin and I can't understand why people think it's okay to assume that men are so base that they require coddling in order to behave. Worse yet, that I am such a harpy that he needs a pay-off in order to put up with me. Again, sorry if I'm stepping on toes.

By: IQMZ

IQMZ — Mon, 08 Feb 2010 16:39:03 +0000

Don't touch my MOMMA was my favorite commercial. Doritos had the best chain of spots in my eyes!

By: ShellyKramer

ShellyKramer — Mon, 08 Feb 2010 16:36:33 +0000

Vehemently agree re Danica Patrick – WTF was she thinking? And the sock monkey ads were just gross. Found myself shaking my head wondering “and they paid how much for that spot?”

By: ShellyKramer

ShellyKramer — Mon, 08 Feb 2010 16:35:30 +0000

Rolling. I almost began my comment with the statement “We both know I shoulda been born a guy ….” but then I knew I didn't need to tell you that. I stand by my comments – I really liked that ad and did not feel at all like it made women look like cry babies. Get back to me when you've been married as long as I have, sweets. Oh wait, we ARE married!!! xo

By: The Redhead

The Redhead — Mon, 08 Feb 2010 16:28:04 +0000

Everyone knows the only ad I had a problem with this year...who's going to start the argument that the ads were offensive to sock monkeys and babies?

I wish someone would bring me a highball of milk pre-takeoff.

Each morning when I go out to the garage now, I'm going to look at my car and wonder if it's in the same place I left it the night before. Ads like the ones we saw yesterday encourage distrust in inanimate objects like stuffed animals and that's not the kind of society I want my kids growing up in. If you can't trust a sock monkey, I mean...who CAN you trust with your car keys?!?

End note: Danica Patrick needs a new agent.

@RedheadWriting

By: IQMZ

IQMZ — Mon, 08 Feb 2010 16:19:54 +0000

You are one of the guys. It's the first thing I say about you when I begin to explain how awesome you are. I'm going to update this post with 3 of the commercials Dodge put out before that one. ALL geared directly towards MANLY MEN and they did it with out making women look like cry babies.

By: JayGlock

JayGlock — Mon, 08 Feb 2010 15:48:57 +0000

Man!!!!!! The only ad I laughed out loud was the Doritos ads….esp. the kid slapping the guy in the face! Didn't really look at ads from a woman's view until reading the post but I can see what you're saying now. I wouldn't go as far as hate….but def. sexist!!!

By: ShellyKramer

ShellyKramer — Mon, 08 Feb 2010 15:24:46 +0000

Owen, I've gotta tell you, the Charger spot was one of my all time favorites. Maybe it's because I've been married for ten years and know, firsthand, the trade-offs that you make along the journey. And some of it is little tiny crap, like putting the seat down or putting up with my mother - just as there is tiny crap that I do for him and is equally as annoying. But my point is that I laughed out loud at that spot and it was one of my top 5 favorites.

Women I know were shaking their heads at the Charger spot and recognizing that, in many ways that's husbands need - the car (or the boat, or the Harley or the ginormous TV or whatever other "toy" it is) that makes all the other trade-offs involved in being married and raising a family seem like not such a big deal. Men like toys. We women get that. And, for the most part, we support that.

On the other hand, I hated the GoDaddy spots that, to me, were the ones that were sexist and over the top. I use GoDaddy all the time - or at least I used to, but that was enough to alienate me. And made me realize that there are surely no women working for the agency who handles the GoDaddy account. That, my friend, was a massive #adfail.

Always nice to hear your opinions and even nicer to see you writing. Finally.

Mwah.

@shellykramer

By: Vegas710

Vegas710 — Mon, 08 Feb 2010 14:54:35 +0000

Part of the problem is that in “targeting men” the ads play to their basest of gender stereotypes. I don't know a lot of men who actually need a car to feel manly, they feel manly spending their money wisely. I also don't know any women who have so emasculated their SO that he then feels the need to lash out in this way. The Dodge ad is hard on women, yes, but it's also an ugly picture of what men are supposed to be.

By: Vegas710

Vegas710 — Mon, 08 Feb 2010 14:47:47 +0000

I find it telling that you (#1 Jets Fan) buy into the idea that slovenly behavior, complaining about women and fast cars are masculine traits that are necessary for a man to feel like a man. These are social constructs of gender. The fact that you believe that women would want to “castrate” a man shows that you have bought the imaginary war, hook, line and sinker. This ad creates a gender war where none need exist and generates the stereotype that women are out to get men. It's disgusting. It's okay to laugh at ourselves, it's not okay to perpetuate ideas that lead to harm. Women are still not considered equal to men and as long as people hold onto this notion that they are harpies, trying to castrate men, they will not be equal and they will not be safe.