Google is a drug dealer—the worst kind; a dealer that creates a constant flow of new, exotic drugs. And the drugs are mostly free. I recently heard someone say, “If you’re not working for Google in the next 15 years, I’d assume that you are out of work.” Every passing day this seems more likely to be true.
Public Relations is a dead industry!If you think that, I will help you out from under that rock you have been hiding under. Social Media is not God. It’s not here to save you or your business. It’s a tool that is meant to help you create leverage.
Now, I will admit that for a split second about a year ago I thought “Who needs PR.. brands can do it themselves!!” Then I slapped myself (literally) and quickly woke up.
Public relations as a discipline is very much alive and well. And the same basic rules still apply. If you’re a small business or a personal brand, you more than likely don’t need to be represented by a PR firm. But if you are a big business or a celebrity, you most definitely need to have an experienced PR team on your side. Read the rest of this entry »
When I was in LA for the #140conf a few months ago, I ran into Carol Quinn aka @3Lunches. Our interaction was brief, but the thought of three lunches stuck in my head because…well, I love food.
When I got home I connected with Carol via Twitter and went and checked out 3Lunches.com. The concept is to ask for coaching from someone who has knowledge you need. This is done in a format set around three actual lunches. Read the rest of this entry »
Community is something everyone in the social space is looking to build and, personally, I think that’s extremely hard. When clients approach me to work with them on building community and loyalty, I always tell them to be prepared – as it’s an exercise that requires patience, dedication and, most of all, engagement. There are some shining examples of folks who are doing a terrific job at community building – like my friends at The Roger Smith Hotel aka @RSHotel in New York City.
I got to know Adam J Wallace aka @adwal and Brian Simpson aka @Bsimi (private) on Twitter long before I knew anything about The Roger Smith Hotels. But, as our relationships developed, I began to pay more attention to what they were doing, how they were engaging and what kind of influence and loyalty they were building as a result of their genuine interest in and effort towards building community on behalf of the hotel. They work together to ensure that the social outreach for the hotel runs smoothly and are always coming up with new and innovative ideas, which makes them interesting, exciting and worthy of attention. Here’s an interview I did recently with @adwal that tells more about their philosophy: Read the rest of this entry »
Last month I spoke at a Cool Twitter Conference in Philadelphia. There are a ton of Twitter Conferences popping up. I like this one because it is most likely coming to a city near you. In the last year I believe it has hit 16 cities all over the world.
I spoke about taking your Twitter connections to the next level with some Q and A at the end. I hope you enjoy the talk and check out @bobfine who runs this conference. Also, follow the hash tag #CTC.
On the 14-15th of Dec I will be at Government25. I’ll be on a panel the second day. If you’re in DC and interested check it out. I also had the chance to finally meet Phil Baumann who also spoke at this conference in Philly. @PhilBaumann has awesome ideas and thought on social media and health care. If health care interests you and your involved in the social space I suggest checking out what he has to say.
What is your social media drug of choice? Facebook, Twitter, Myspace, Linkedin, Skype maybe Flickr? Let me know in the comments.
In short, the job @DevriesPR did at the #140conf in LA was awesome. For right now it looks like they cut down interviews and released snippets of them. These videos were going up through out the days of the event. Read the rest of this entry »
I was invited out to Oakland Ca by @AnnEvanston to speak about the power video for business. It was great speaking to women from EWN they were all eager to learn about video.
The follow for follow game is well … dead for most. At some point you have to care about what you are willing to spend your time on. Do you want to read useless messages all day? Are you finding it hard to Re Tweet anything of substance? Maybe its time for spring cleaning. Read the rest of this entry »
I spoke about taking your Twitter connections to the next level with some Q and A at the end. I hope you enjoy the talk and check out @bobfine who runs this conference. Also, follow the hash tag #CTC.
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