Here it is 2010 and it?s the year social media makes money, right? Sure, why not. Everyone loves a band wagon and buzz words. I mean, I read all these posts and read profile after profile of people who call themselves gurus and ninjas. At some point it, all seems a little silly.
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Public Relations is a dead industry! If you think that, I will help you out from under that rock you have been hiding under. Social Media is not God. It?s not here to save you or your business. It?s a tool that is meant to help you create leverage.
Now, I will admit that for a split second about a year ago I thought ?Who needs PR.. brands can do it themselves!!? Then I slapped myself (literally) and quickly woke up.
Public relations as a discipline is very much alive and well. And the same basic rules still apply. If you?re a small business or a personal brand, you more than likely don?t need to be represented by a PR firm. But if you are a big business or a celebrity, you most definitely need to have an experienced PR team on your side.
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Happy New Year to everyone! There will be countless articles and videos regarding twenty ten. Everything from predictions to resolutions of what?s up for this year in business. I?m going to walk way out on a limb and start by saying I could care less about most business models for 2010. I do business like I?m living in the 50s — the 1950s, to be exact.
If you overlook the racism and, of course, the sexism, it was a golden era for business, at least here in America. It was a time when people actually knew who sold them products and provided them services. It was a time when people knew their banker by name and the banker knew them, their families and took a geniune, personal interest in who his customers were.
For me, this is not a huge thing. In fact, this is the way I?ve done business for the past 10 years ? actually, it?s the way I?ve always done business. And I?ll continue doing it that way. You can talk all day about how ?Social Media? has changed the game. The reality is that anyone who says that hasn?t been in the game of business for very long. If they have, it wasn?t a business they built themselves. In the end, it?s all about the people and customer service and a quality product.
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