I love football. I have a favorite team, but I will never own them. I’m not the caveman sports fan. This allows me to love the sport as a whole and enjoy a good game no matter who is playing.
This year’s Super bowl Sunday which was also dubbed via the web as #brandbowl had the worst ads over all that I can remember. I base this on my own personal laugh out loud moments or WOW moments. To which I had only three total. Read the rest of this entry »
Public Relations is a dead industry!If you think that, I will help you out from under that rock you have been hiding under. Social Media is not God. It’s not here to save you or your business. It’s a tool that is meant to help you create leverage.
Now, I will admit that for a split second about a year ago I thought “Who needs PR.. brands can do it themselves!!” Then I slapped myself (literally) and quickly woke up.
Public relations as a discipline is very much alive and well. And the same basic rules still apply. If you’re a small business or a personal brand, you more than likely don’t need to be represented by a PR firm. But if you are a big business or a celebrity, you most definitely need to have an experienced PR team on your side. Read the rest of this entry »
Happy New Year to everyone! There will be countless articles and videos regarding twenty ten. Everything from predictions to resolutions of what’s up for this year in business. I’m going to walk way out on a limb and start by saying I could care less about most business models for 2010. I do business like I’m living in the 50s — the 1950s, to be exact.
If you overlook the racism and, of course, the sexism, it was a golden era for business, at least here in America. It was a time when people actually knew who sold them products and provided them services. It was a time when people knew their banker by name and the banker knew them, their families and took a geniune, personal interest in who his customers were.
For me, this is not a huge thing. In fact, this is the way I’ve done business for the past 10 years – actually, it’s the way I’ve always done business. And I’ll continue doing it that way. You can talk all day about how “Social Media” has changed the game. The reality is that anyone who says that hasn’t been in the game of business for very long. If they have, it wasn’t a business they built themselves. In the end, it’s all about the people and customer service and a quality product. Read the rest of this entry »
Community is something everyone in the social space is looking to build and, personally, I think that’s extremely hard. When clients approach me to work with them on building community and loyalty, I always tell them to be prepared – as it’s an exercise that requires patience, dedication and, most of all, engagement. There are some shining examples of folks who are doing a terrific job at community building – like my friends at The Roger Smith Hotel aka @RSHotel in New York City.
I got to know Adam J Wallace aka @adwal and Brian Simpson aka @Bsimi (private) on Twitter long before I knew anything about The Roger Smith Hotels. But, as our relationships developed, I began to pay more attention to what they were doing, how they were engaging and what kind of influence and loyalty they were building as a result of their genuine interest in and effort towards building community on behalf of the hotel. They work together to ensure that the social outreach for the hotel runs smoothly and are always coming up with new and innovative ideas, which makes them interesting, exciting and worthy of attention. Here’s an interview I did recently with @adwal that tells more about their philosophy: Read the rest of this entry »
Last month I spoke at a Cool Twitter Conference in Philadelphia. There are a ton of Twitter Conferences popping up. I like this one because it is most likely coming to a city near you. In the last year I believe it has hit 16 cities all over the world.
I spoke about taking your Twitter connections to the next level with some Q and A at the end. I hope you enjoy the talk and check out @bobfine who runs this conference. Also, follow the hash tag #CTC.
On the 14-15th of Dec I will be at Government25. I’ll be on a panel the second day. If you’re in DC and interested check it out. I also had the chance to finally meet Phil Baumann who also spoke at this conference in Philly. @PhilBaumann has awesome ideas and thought on social media and health care. If health care interests you and your involved in the social space I suggest checking out what he has to say.
What is your social media drug of choice? Facebook, Twitter, Myspace, Linkedin, Skype maybe Flickr? Let me know in the comments.
To win a signed copy of @garyvee’s Crush It all you have to do is leave a comment on this post telling me what you are passionate about. If you do, chances are good, you’ll win a book! I’m selecting five of the best answers, so get going.
@jeffpulver thank you for giving a voice to so many different people.
In the coming days, the videos from the talks will be released. Make sure you follow @140conf. You should definitely look for the videos of these other speakers from the event: @cc_Chapman, @porterVA, @adwal & @Bsimi, and @drew. You should follow them as well. They are all amazing. I will be tweeting links to the talks that I thought had value as well.
In short, the job @DevriesPR did at the #140conf in LA was awesome. For right now it looks like they cut down interviews and released snippets of them. These videos were going up through out the days of the event. Read the rest of this entry »
I was invited out to Oakland Ca by @AnnEvanston to speak about the power video for business. It was great speaking to women from EWN they were all eager to learn about video.
I spoke about taking your Twitter connections to the next level with some Q and A at the end. I hope you enjoy the talk and check out @bobfine who runs this conference. Also, follow the hash tag #CTC.
Share on Facebook