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My Grandmother Invented Social Media

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Here it is 2010 and it?s the year social media makes money, right? Sure, why not. Everyone loves a band wagon and buzz words. I mean, I read all these posts and read profile after profile of people who call themselves gurus and ninjas. At some point it, all seems a little silly.
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Forget 2010 To Me It’s 1950

Happy New Year to everyone! There will be countless articles and videos regarding twenty ten. Everything from predictions to resolutions of what?s up for this year in business. I?m going to walk way out on a limb and start by saying I could care less about most business models for 2010. I do business like I?m living in the 50s — the 1950s, to be exact.America-in-the-1950s

If you overlook the racism and, of course, the sexism, it was a golden era for business, at least here in America. It was a time when people actually knew who sold them products and provided them services. It was a time when people knew their banker by name and the banker knew them, their families and took a geniune, personal interest in who his customers were.

For me, this is not a huge thing. In fact, this is the way I?ve done business for the past 10 years ? actually, it?s the way I?ve always done business. And I?ll continue doing it that way. You can talk all day about how ?Social Media? has changed the game. The reality is that anyone who says that hasn?t been in the game of business for very long. If they have, it wasn?t a business they built themselves. In the end, it?s all about the people and customer service and a quality product.
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How the @RSHotel is Building a Community

Community is something everyone in the social space is looking to build and, personally, I think that?s extremely hard. When clients approach me to work with them on building community and loyalty, I always tell them to be prepared ? as it?s an exercise that requires patience, dedication and, most of all, engagement. There are some shining examples of folks who are doing a terrific job at community building ? like my friends at The Roger Smith Hotel aka @RSHotel in New York City.

I got to know Adam J Wallace aka @adwal and Brian Simpson aka @Bsimi (private) on Twitter long before I knew anything about The Roger Smith Hotels. But, as our relationships developed, I began to pay more attention to what they were doing, how they were engaging and what kind of influence and loyalty they were building as a result of their genuine interest in and effort towards building community on behalf of the hotel. They work together to ensure that the social outreach for the hotel runs smoothly and are always coming up with new and innovative ideas, which makes them interesting, exciting and worthy of attention. Here?s an interview I did recently with @adwal that tells more about their philosophy:
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Interview with @KevinRose

There might be a few moments in this interview where you may think I’m a fanboy. I am 100% a fanboy of the way Digg.com and Revision3.com handles business and their community. It was refreshing to talking to @KevinRose hearing the voice of a regular down to earth guy who still gets it.
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