Google is a drug dealer?the worst kind; a dealer that creates a constant flow of new, exotic drugs. And the drugs are mostly free. I recently heard someone say, “If you’re not working for Google in the next 15 years, I’d assume that you are out of work.” Every passing day this seems more likely to be true.
Here it is 2010 and it?s the year social media makes money, right? Sure, why not. Everyone loves a band wagon and buzz words. I mean, I read all these posts and read profile after profile of people who call themselves gurus and ninjas. At some point it, all seems a little silly. Read the rest of this entry »
Public Relations is a dead industry!If you think that, I will help you out from under that rock you have been hiding under. Social Media is not God. It?s not here to save you or your business. It?s a tool that is meant to help you create leverage.
Now, I will admit that for a split second about a year ago I thought ?Who needs PR.. brands can do it themselves!!? Then I slapped myself (literally) and quickly woke up.
Public relations as a discipline is very much alive and well. And the same basic rules still apply. If you?re a small business or a personal brand, you more than likely don?t need to be represented by a PR firm. But if you are a big business or a celebrity, you most definitely need to have an experienced PR team on your side. Read the rest of this entry »
Happy New Year to everyone! There will be countless articles and videos regarding twenty ten. Everything from predictions to resolutions of what?s up for this year in business. I?m going to walk way out on a limb and start by saying I could care less about most business models for 2010. I do business like I?m living in the 50s — the 1950s, to be exact.
If you overlook the racism and, of course, the sexism, it was a golden era for business, at least here in America. It was a time when people actually knew who sold them products and provided them services. It was a time when people knew their banker by name and the banker knew them, their families and took a geniune, personal interest in who his customers were.
For me, this is not a huge thing. In fact, this is the way I?ve done business for the past 10 years ? actually, it?s the way I?ve always done business. And I?ll continue doing it that way. You can talk all day about how ?Social Media? has changed the game. The reality is that anyone who says that hasn?t been in the game of business for very long. If they have, it wasn?t a business they built themselves. In the end, it?s all about the people and customer service and a quality product. Read the rest of this entry »
In the beginning trending topics used to have a lot more meaning than they do now. Using hashtags was a way to gauge what was a hot topic and it’s relevance in respect to the Twittersphere. Then they became the target of spam and companies using them for give aways and to drum up awareness. Yes, that even includes conference chatter and other memes. Read the rest of this entry »
Community is something everyone in the social space is looking to build and, personally, I think that?s extremely hard. When clients approach me to work with them on building community and loyalty, I always tell them to be prepared ? as it?s an exercise that requires patience, dedication and, most of all, engagement. There are some shining examples of folks who are doing a terrific job at community building ? like my friends at The Roger Smith Hotel aka @RSHotel in New York City.
I got to know Adam J Wallace aka @adwal and Brian Simpson aka @Bsimi (private) on Twitter long before I knew anything about The Roger Smith Hotels. But, as our relationships developed, I began to pay more attention to what they were doing, how they were engaging and what kind of influence and loyalty they were building as a result of their genuine interest in and effort towards building community on behalf of the hotel. They work together to ensure that the social outreach for the hotel runs smoothly and are always coming up with new and innovative ideas, which makes them interesting, exciting and worthy of attention. Here?s an interview I did recently with @adwal that tells more about their philosophy: Read the rest of this entry »
On Tuesday Dec 1st I was in NYC shooting videos and attending a #140conf meet up. I had a great day hanging at the Roger Smith Hotel aka @RSHotel where I shot of a few of my videos. That night I was literally surrounded by a bevy of blondes and a few brunettes. As I looked around the room, the amount of women easily doubled the amount of men.
When you think of the top names in social media, a list of men come to mind easily. It?s harder to think of women who are dominant in this space. That being said women are more social and they outnumber the amount of men in the space. Collectively women are swarming in masses creating tsunami waves of influence. Read the rest of this entry »
**(In the video I said ProBlogger I meant CopyBlogger– All bloggers look the same to me!) No Twitter. No open laptops. No flash photos. No wifi. No PROBLEM. Respect is what the Audience Conference said yes to. The way in which this event was put on and handled has inspired me to want to put on my own event. I want to live life and conduct business with the least amount of bullshit possible. The audience conference gave me the feeling that you can be real and do business.
The Audience conference will not be televised. At some point video from the event may be released in a slow manner, but some moments in the conference is not meant for the masses. If you’re looking for a take away thought from the event it’s this: In short if you’re not being yourself and telling your story then you suck. To make money and be happy while doing it, you have to leverage what works for you and build off of that.
To win a signed copy of @garyvee’s Crush It all you have to do is leave a comment on this post telling me what you are passionate about. If you do, chances are good, you’ll win a book! I’m selecting five of the best answers, so get going.
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