IQMZ

Superbowl Ads That Hate Women? #sb44

I love football. I have a favorite team, but I will never own them. I’m not the caveman sports fan. This allows me to love the sport as a whole and enjoy a good game no matter who is playing.

This year’s Super bowl Sunday which was also dubbed via the web as #brandbowl had the worst ads over all that I can remember. I base this on my own personal laugh out loud moments or WOW moments. To which I had only three total.
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The @3Lunches Project

When I was in LA for the #140conf a few months ago, I ran into Carol Quinn aka @3Lunches. Our interaction was brief, but the thought of three lunches stuck in my head because…well, I love food.

When I got home I connected with Carol via Twitter and went and checked out 3Lunches.com.  The concept is to ask for coaching from someone who has knowledge you need. This is done in a format set around three actual lunches.
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How the @RSHotel is Building a Community

Community is something everyone in the social space is looking to build and, personally, I think that’s extremely hard. When clients approach me to work with them on building community and loyalty, I always tell them to be prepared – as it’s an exercise that requires patience, dedication and, most of all, engagement. There are some shining examples of folks who are doing a terrific job at community building – like my friends at The Roger Smith Hotel aka @RSHotel in New York City.

I got to know Adam J Wallace aka @adwal and Brian Simpson aka @Bsimi (private) on Twitter long before I knew anything about The Roger Smith Hotels. But, as our relationships developed, I began to pay more attention to what they were doing, how they were engaging and what kind of influence and loyalty they were building as a result of their genuine interest in and effort towards building community on behalf of the hotel. They work together to ensure that the social outreach for the hotel runs smoothly and are always coming up with new and innovative ideas, which makes them interesting, exciting and worthy of attention. Here’s an interview I did recently with @adwal that tells more about their philosophy:
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Twitter is a Gateway Drug #CTC

Last month I spoke at a Cool Twitter Conference in Philadelphia. There are a ton of Twitter Conferences popping up. I like this one because it is most likely coming to a city near you. In the last year I believe it has hit 16 cities all over the world.

Ohdoctah and BobI spoke about taking your Twitter connections to the next level with some Q and A at the end. I hope you enjoy the talk and check out @bobfine who runs this conference. Also, follow the hash tag #CTC.

On the 14-15th of Dec I will be at Government25. I’ll be on a panel the second day. If you’re in DC and interested check it out. I also had the chance to finally meet Phil Baumann who also spoke at this conference in Philly. @PhilBaumann has awesome ideas and thought on social media and health care. If health care interests you and your involved in the social space I suggest checking out what he has to say.

What is your social media drug of choice? Facebook, Twitter, Myspace, Linkedin, Skype maybe Flickr? Let me know in the comments.


Twitter Lists Are For Girls

OMG! Add me to a list and I will smile as I look at the cool place in which you have stuck me @ohdoctah or @iqmz. If you are already cracked out on lists you might want to try Seesmic Desktop. Follow @askseesmic or @jyamasaki John is awesome!

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My #140conf LA Review

@jeffpulver thank you for giving a voice to so many different people.

In the coming days, the videos from the talks will be released. Make sure you follow @140conf. You should definitely look for the videos of these other speakers from the event: @cc_Chapman, @porterVA, @adwal & @Bsimi, and @drew. You should follow them as well. They are all amazing. I will be tweeting links to the talks that I thought had value as well.

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Video is a Powerful Business Tool

I was invited out to Oakland Ca by @AnnEvanston to speak about the power video for business. It was great speaking to women from EWN they were all eager to learn about video.


Your Brand & Then Facebook

I think that the post on CenterNetworks via Allen Stern was good and had some awesome points. To the opposite spectrum you have the views of Gary Vaynerchuk who gave valid points as well. I just want balance. You need the tools like facebook and twitter to grow, but the first thing out of your mouth should ALWAYS be YOUR brand.
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Filter Who You Follow & Be A Leader

The follow for follow game is well … dead for most. At some point you have to care about what you are willing to spend your time on. Do you want to read useless messages all day? Are you finding it hard to Re Tweet anything of substance? Maybe its time for spring cleaning.
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