Hire a professional web site designer who knows what they are doing and has proven themselves in the field.
A professional web designer will be up to date on current design trends, and will know how to properly script your site with web standards compliant code.
Make sure the web developer you choose uses web standards compliant code.
This includes using XHTML and CSS (Cascading Style Sheets). There are many benefits of utilizing Web Standards in your code, including accessibility and search engine friendly code. Web Standards Code makes your site future proof. A great way to check up on your web developer is to test a few pages of their site with the W3C Validator (http://www.w3c.org), although, just because a site doesn’t validate does not mean you’ve found a bad developer.
RT @waynesutton: Will somebody tell the guys over at @Skype that macs have webcams and would like to make a 10-way video call too!September 3, 2010 8:00
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