I love football. I have a favorite team, but I will never own them. I’m not the caveman sports fan. This allows me to love the sport as a whole and enjoy a good game no matter who is playing.
This year’s Super bowl Sunday which was also dubbed via the web as #brandbowl had the worst ads over all that I can remember. I base this on my own personal laugh out loud moments or WOW moments. To which I had only three total.
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Here it is 2010 and it’s the year social media makes money, right? Sure, why not. Everyone loves a band wagon and buzz words. I mean, I read all these posts and read profile after profile of people who call themselves gurus and ninjas. At some point it, all seems a little silly.
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Public Relations is a dead industry! If you think that, I will help you out from under that rock you have been hiding under. Social Media is not God. It’s not here to save you or your business. It’s a tool that is meant to help you create leverage.
Now, I will admit that for a split second about a year ago I thought “Who needs PR.. brands can do it themselves!!” Then I slapped myself (literally) and quickly woke up.
Public relations as a discipline is very much alive and well. And the same basic rules still apply. If you’re a small business or a personal brand, you more than likely don’t need to be represented by a PR firm. But if you are a big business or a celebrity, you most definitely need to have an experienced PR team on your side.
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When I was in LA for the #140conf a few months ago, I ran into Carol Quinn aka @3Lunches. Our interaction was brief, but the thought of three lunches stuck in my head because…well, I love food.
When I got home I connected with Carol via Twitter and went and checked out 3Lunches.com. The concept is to ask for coaching from someone who has knowledge you need. This is done in a format set around three actual lunches.
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